A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, create brand loyalty and give company letterhead, vehicles and signs a more professional appearance.
Perhaps the most fundamental question for any study of creativity,philosophical or otherwise, is What is creativity? The term “creative” is used to describe three kinds of things: a person, a process or activity, or a product, whether it is an idea in someone's mind or an observable performance or artifact.
We approach new projects with an open mind and adjust our methods to fit the circumstances and although the specifics of our process are different from project to project, the basic steps that we take to help our clients produce outstanding results, follow the same general path.
Our Creative Process
Part conscious and part unconscious thought, the creative process can be broken down into five key stages, including: immersion, digestion, incubation, illumination, and reality.
Step 1 - Immersion:
Gathering raw material and information through background research and immersing yourself in the problem.
Step 2 - Digestion:
Taking information, working it over, and wrestling with it in the mind.
Step 3 - Incubation:
Putting the problems out of your conscious mind and turning the information over to subconscious to do the work.
Step 4 - Illumination:
The birth of an idea—The “Eureka! I have it” phenomenon.
Step 5 - Reality:
Studying the idea to see if it still looks good or solves the problem, then shaping the idea to practical usefulness.
Start Step 1
Tell us what you need and we'll get started together on the creative process.